Find what matters.
Features, profiles and customer stories shaped around the detail that makes a subject useful, credible or worth reading.
From staff writer to marketing communications leader.
Lisa joined Dolphin Imaging & Management Solutions in 2006 as a staff writer. By 2010, Dolphin described her as managing the marketing team while continuing to handle its writing and editing.
The communications work was unusually broad: customer stories, product launches, newsletters, partner marketing and campaign strategy on one side; 3D craniofacial imaging, clinical workflow and practice-management software on the other.
That combination is the useful part of the story. The job was not simply to make technical language friendlier. It was to understand enough of the subject, customer and business goal to know what mattered, then decide how the message should work.
2006Joined Dolphin as staff writer.
2010Documented as marketing team manager while still handling writing and editing.
Technical authorshipCo-authored a long-form chapter spanning digital imaging, cloud computing, 3D printing and emerging clinical technologies.
2016Co-authored an AJO-DO centennial article on computing and orthodontic software.